Worthy Wax
Manufacturer of Luxury Scented Candles and Wax Melts.
Based in Newcastle upon Tyne, Worthy Wax is a luxury candle and wax melt manufacturer committed to sustainability and ethical practices.
The Challenge
As a new business, Worthy Wax needed a brand and a website that would professionally represent their high-quality products and reflect their mission-driven ethos, including donating 10% of profits to the Trussell Trust Foodbanks.
The primary objectives were:
- Creating a Polished Brand Presence: The website needed to convey the quality and luxury of the products while resonating with ethically conscious consumers.
- User-Friendly E-commerce Functionality: An intuitive online shopping experience was essential to drive sales and build customer loyalty.
- SEO Optimisation: With a competitive market, effective search engine optimisation was crucial for increasing brand visibility and attracting customers.
- Performance: The site needed to load quickly and function seamlessly across mobile and desktop devices.
The Solution
NE6 designed and developed a bespoke website tailored to Worthy Wax’s unique needs. The website combines aesthetics, functionality, and purpose, providing an exceptional user experience while staying true to the company’s values.
Key features of the website include:
- Full Responsiveness: The website was designed to perform seamlessly on all devices, ensuring a consistent experience for users on mobile, tablet, or desktop.
- E-commerce Integration: Built on WordPress and WooCommerce, the website offers intuitive shopping and checkout processes, with Stripe handling secure payment transactions.
- Custom Functionality: Bespoke features were developed to enhance the standard platform, delivering a tailored experience for Worthy Wax’s customers.
- Foodbank Donation Tool: A unique feature enabling customers to select specific foodbanks to receive the 10% profit donation, reinforcing Worthy Wax’s mission and customer engagement.
The Result
The new website has established Worthy Wax as a credible and purpose-driven brand in the luxury candle market. The polished design, combined with seamless e-commerce functionality and a clear commitment to giving back, has resonated with customers and driven both sales and brand loyalty.
With its strong foundation in SEO and a bespoke user experience, Worthy Wax is well-positioned to grow and continue making a difference in their community.