IE Hub

IE Hub allows you to create a budget and share it with companies that require it. You can view all of your financial information in one place by using IE Hub.

The Challenge

IE Hub entrusted NE6 with the integration of their creditor and customer portals into a unified platform, consolidating distinct funnels for each user within a single primary website. Our goal was to provide a seamless and intuitive experience where the content was customised for each user, ensuring a clear pathway back to the homepage while enabling effortless switching between creditor and customer functionalities at any point.

By implementing a robust and streamlined system, we aimed to create a cohesive user experience that effectively catered to the unique needs and preferences of both creditors and customers. Through thoughtful design and careful implementation, we strived to facilitate efficient navigation, personalised content delivery, and a seamless transition between user roles, ultimately enhancing user satisfaction and optimising engagement within the IE Hub platform.

The Solution

To devise an effective solution, we embarked on a meticulous process that involved mapping out user journeys using wireframes and carefully delineating the content for each flow. By gaining a comprehensive understanding of how creditors and customers would utilise the website, we were able to define successful user stories for each user category.

The culmination of this comprehensive planning and user-centric approach resulted in the development of a fully responsive and content-managed WordPress website. This dynamic platform not only adapted seamlessly to various devices but also provided an intuitive content management system, enabling effortless updates and modifications.

Through this iterative process, we ensured that the website aligned with the specific needs and expectations of creditors and customers, fostering a tailored and engaging user experience. The result was a robust and adaptable digital platform that effectively served the diverse user base of IE Hub, enhancing usability, satisfaction, and overall performance.