Verdant Leisure
- Format E-Commerce
- Industry Leisure & Tourism
- Deliverables DevelopmentUX/UI Design
- URL verdantleisure.co.uk
Verdant Leisure is a UK-based holiday park operator offering exceptional family breaks across stunning countryside and coastal locations in Scotland and Northern England. With a focus on creating memorable experiences, Verdant Leisure provides high-quality accommodation, modern facilities and a welcoming atmosphere at each of its parks. Whether it’s a peaceful escape or an adventure-filled getaway, Verdant Leisure is dedicated to helping guests relax, explore and enjoy the best of the British outdoors.
The Challenge
The challenge was to design a significantly improved version of Verdant Leisure’s existing website, with a focus on delivering a cleaner user experience, faster conversions and clearer content. The aim was to simplify the booking journey, enhance performance across all devices and present information in a more intuitive, engaging way, ultimately making it easier for users to find, plan and book their ideal holiday.
The Solution
Our solution began with a series of in-depth discovery sessions to fully understand Verdant Leisure’s goals, user needs and technical requirements. From there, we created low-fidelity wireframes to map out key user journeys and test the overall structure, allowing us to refine the experience early on.
Once the structure was validated, we moved into high-fidelity design, carefully designing a visual that aligned with Verdant’s brand while prioritising clarity, accessibility and performance.
The final website was developed with a robust integration to the EliteParks API, allowing real-time availability and pricing for bookings. Built on Umbraco CMS, the platform gives the Verdant team full control over content, enabling easy updates and scalability as the business continues to grow.
The Result
The result is a fast, modern and visually engaging website that delivers a vastly improved user experience. With simplified navigation, clearer content and seamless booking integration, users can now find and reserve their ideal holiday with ease. The new platform not only supports higher conversion rates but also gives the Verdant team the tools to manage content effortlessly, ensuring the site remains fresh, relevant and aligned with their growing brand.