Pink Salary Exchange
- Format Website
- Industry Car Leasing & Fleet Management
- Deliverables DevelopmentUX/UI Design
- URL pinksalaryexchange.co.uk
The UK’s leading salary sacrifice scheme for brand new electric vehicles.
Pink Car Leasing brings you a fully managed salary sacrifice car scheme. They supply over 5,000 new cars each year as one of the leading car leasing companies in the UK.
They have partnered with some of the UK’s leading vehicle tax specialists to provide Pink Salary Exchange, a next generation salary sacrifice car scheme product that offers so many more benefits to both the employer and employee than more traditional and rigid salary sacrifice schemes, resulting in lower costs all around.
The Challenge
NE6 was commissioned by Pink Car Leasing to design and develop a website that combined advanced functionality with a fully customised WordPress integration. A key focus was to clearly communicate the concept of Pink Salary Exchange and highlight its benefits for both employers and employees.
To drive engagement and encourage sign ups to the Pink Salary Exchange Digital Platform, we implemented clear, strategically placed calls to action throughout the site. These prompts were designed to guide users effortlessly towards registration, increasing participation and interest in the scheme.
Through a combination of thoughtful design, bespoke development and persuasive user journeys, we delivered a dynamic website that not only showcases Pink Car Leasing’s services but also clearly presents the value of Pink Salary Exchange boosting awareness, engagement and conversion.
The Solution
The carefully crafted Pink Salary Exchange website delivers a fully responsive experience, making it easy for users to understand how they can save money through Salary Sacrifice. Its intuitive design and smooth functionality allow visitors to navigate the platform with ease, exploring the benefits of the scheme with clarity and confidence.
By clearly presenting the potential savings and advantages, the website allows users to make informed choices, helping them take full advantage of the financial opportunities available through the Pink Salary Exchange programme.
The Result
The result is a modern, high performing website that effectively communicates the value of the Pink Salary Exchange scheme. With its clear messaging, responsive design and seamless user journey, the platform has helped boost engagement, drive registrations and strengthen Pink Car Leasing’s digital presence. It provides a strong foundation for continued growth and serves as a valuable tool for educating users and converting interest into action.