Novocastrian
- Format E-Commerce
- Industry Design & Manufacturing
- Deliverables Development
- URL novocastrian.co
Novocastrian is a collective of designers, makers, metalworkers and engineers, dedicated to crafting exceptional furniture and lighting by hand in the North of England. Their work blends artistry with precision engineering, resulting in timeless pieces for some of the world’s most respected clients.
Rooted in the rich industrial heritage of the North East, Novocastrian’s approach is deeply connected to place, material and craft. Every piece is a reflection of their commitment to quality, tradition and contemporary design.
The Challenge
The challenge was to create a digital presence that reflected Novocastrian’s commitment to craftsmanship, heritage and refined design, while also providing a smooth and modern user experience. The website needed to showcase their portfolio with clarity and impact, support custom product enquiries, and communicate the brand’s unique identity—striking a balance between visual elegance and functional performance. It also had to be easy for the team to manage internally, without compromising on design integrity.
The Solution
Our solution was to design and develop a fully bespoke website that balances Novocastrian’s design-led aesthetic with powerful functionality behind the scenes. Built to be both visually striking and highly practical, the platform includes full e-commerce capability with secure Stripe integration, allowing customers to browse, customise and purchase products with ease.
A custom product configurator was developed to handle material and finish combinations, reflecting the made-to-order nature of each piece. We also created a dedicated trade portal, giving design professionals access to tailored pricing and resources, streamlining the specification process.
The Result
The result is a refined and intuitive digital platform that captures the essence of Novocastrian’s craftsmanship and design philosophy. It elevates their online presence while supporting every aspect of the business—from retail sales and trade relationships to bespoke commissions—through a seamless, considered user experience.