Hyem
- Format E-Commerce
- Industry Interior Design
- Deliverables DevelopmentUX/UI Design
- URL hyem.co
Hyem is a dedicated furnishings brand created to showcase a growing collection of pieces rooted in exceptional craftsmanship, timeless design and the enduring concept of home.
Founded by Pernille and Richy, best known for their concept-led interior design studio Lind + Almond, their work includes acclaimed projects such as Hotel Sanders in Copenhagen and The Newman in London. The bespoke nature of their interiors naturally evolved into furniture design, developed in close collaboration with skilled craftspeople and artisans across Europe.
Their first collection, created for Hotel Sanders in 2017, quickly earned recognition as a set of modern classics. In 2025, they launched Hyem to bring this design philosophy to a wider audience and establish a clear platform for their distinctive approach to furnishings.
The Challenge
Building Hyem’s bespoke e-commerce platform required a thoughtful, design-led approach to align with the brand’s refined aesthetic and practical requirements. A fully custom product configurator was developed, complete with dynamic pricing to reflect the handcrafted, made-to-order nature of each item.
The platform also features a dedicated trade portal, complementing all the core elements of a premium e-commerce experience, from effortless browsing to a smooth and reliable checkout process.
The Solution
To bring Hyem’s vision to life, we collaborated closely with Richy and the wider team at every stage, from discovery through to launch. This hands-on approach ensured the website was tailored to meet their exact practical and creative requirements. A flexible product configurator was engineered to manage a wide range of material and size combinations, with real-time pricing updates built in.
The trade portal was developed specifically to support Hyem’s partnerships with designers, providing exclusive access to bespoke pricing and resources.
Through considered UX design and robust technical development, we delivered a seamless, scalable e-commerce solution that reflects Hyem’s design-led ethos and supports the continued growth of their collection.
The Solution
The finished website reflects Hyem’s design-led ethos, offering a refined and intuitive e-commerce experience. Customers can easily customise pieces to their exact specifications, while trade partners benefit from a dedicated portal tailored to their needs.
The platform has strengthened Hyem’s digital presence and established a scalable foundation to support future growth, new product launches and the continued evolution of the customer journey.