Worthy Wax

As a new business, Worthy Wax needed a brand and website that would professionally represent the quality of their products while embodying their mission-driven values, including their commitment to donating 10% of profits to the Trussell Trust Foodbanks.

The website had to establish a polished and luxurious brand presence that would appeal to ethically conscious consumers. A smooth and user friendly e-commerce experience was essential to encourage purchases and customer loyalty. With a competitive market to navigate, strong SEO performance was also key to increasing visibility and attracting new customers. The site needed to deliver fast load times and seamless functionality across all devices to ensure a high-quality experience from first visit to checkout.

NE6 designed and developed a bespoke website that reflected Worthy Wax’s values while delivering a seamless and engaging user experience. The result is a site that combines strong visual appeal with intuitive functionality, tailored specifically to support the brand’s mission and growth.

The website is fully responsive, ensuring smooth performance across mobile, tablet and desktop devices. Built on WordPress with WooCommerce, it provides a streamlined shopping experience and secure checkout via Stripe. Custom features were developed to go beyond the standard e-commerce setup, offering a more personalised and user-focused journey. A standout element is the foodbank donation tool, which allows customers to choose where their 10% profit contribution goes—bringing Worthy Wax’s purpose to the forefront and encouraging deeper customer connection.

The new website has positioned Worthy Wax as a trusted and purpose-led brand within the luxury candle market. Its refined design, smooth e-commerce journey and visible commitment to social impact have struck a chord with customers, helping to drive sales and build lasting brand loyalty.

With a strong SEO foundation and a tailored user experience, the platform provides the ideal base for continued growth supporting Worthy Wax as they expand their reach and deepen their impact in the community.